Your pub’s online presence, sorted

Smart website
Google profile and local search
Posters and social media
AI phone answering and website chat

Waymark Compass, one simple app. Personal support.
All in one place

Your website and marketing, looked after.

From keeping your menu and Google listing current to promoting events and answering enquiries. Choose the level of cover that suits your pub.

For your guests.

Your pub’s website

Show guests why your pub is worth a visit.

For you.

Waymark Compass

Tell Waymark what you need and see it taken care of.

The Fallow Hart is a sample pub, not a real business.

What Waymark takes care of

Your website, kept current

Menus, opening hours and events kept up to date, with hosting, security and everyday changes taken care of.
- Website and care
Help guests find your pub

Google profile care, local search and review support, so people can find the right information about you.
- Google and search
Your events and offers, promoted

Branded posters, social posts and newsletters to get the word out about what’s happening at your pub.
- Explore promotion services
Guests answered when you’re busy

AI phone answering and website chat to help with everyday questions and enquiries.
- Phone answering and website chat

See all services

Why a website still matters

Complete, accurate business details help your pub appear in local Google searches.

Google Business Profile help
People want to hear what’s new: 44% selected menu updates and 34% events from their favourite pubs and bars.

Zonal & CGA by NIQ, GO Technology, September 2024
Google Maps reached 78% of UK online adults in May 2025. Google Search reached 82%.

Ofcom, Online Nation 2025
Two in five people who eat and drink out look at menus online. 31% check opening hours.

CGA by NIQ & Reputation, September 2025
A third have been frustrated by information they couldn’t find on a venue’s website, and a third by information that was out of date.

CGA by NIQ & Reputation, September 2025
Keep Facebook.

Meta says most people have more in their Feed than they can browse in one go, so Facebook ranks what each person sees. Give your pub a home of its own.

Meta Transparency Centre, Facebook Feed ranking

Choose the cover that suits your pub.

Every plan includes your website, domain, Waymark Compass and personal support.

Footpath

£100 a month

A website you own, with everyday care.
- 4 branded promotions a monthFor your website, with files ready to print or post yourself.
- Smart website, built for phones and searchMenus, hours, photos, an events calendar, directions, booking links and a review link. Live hygiene rating where available.
- Your domain and hello@ email forwarding.co.uk or .com, in your name, up to £10 a year. Dearer domains at cost. Mail forwarded to your existing inbox.
- Party and function enquiry formWith a reply drafted for you.
- Everyday website changes within 24 hoursBy app, text, email or WhatsApp.
- Up to 3 fresh looks a year
- Hosting, security, weekly backups and uptime checks
- Google hours and supplied photos kept current
- Waymark Compass, personal support and monthly reportsTrack your requests and website activity.
Bridleway

£200 a month

Everything in Footpath, plus:
- 8 branded promotions a month in totalPublished to your website, Google, Facebook and Instagram.
- Google profile carePosts, photos and holiday hours kept current.
- Facebook and Instagram publishing
- Review replies drafted for your approval
- Printed review cards and your pub’s link page
- Directory details kept consistent
- Local link requestsOne or two local websites approached each month.
- Fuller monthly search report
Highway

£300 a month

Everything in Bridleway, plus:
- 16 branded promotions a month in totalThe same channels, plus material for your newsletters.
- AI phone answering300 minutes a month, then 40p a minute.
- Website chat, day and night
- What’s-on newslettersUp to 1,000 subscribers; £13 for each extra 1,000 or part.
- Gift vouchers sold from your websitePaid to your account. Payment-provider fees apply.
- Review tap stands for your tables

£0 setup. No VAT to add. Website and Google care have a 12-month minimum.

One promotion means one event or offer across a poster, square post, story and captions. Corrections and resizes are included. Ordinary website changes sit outside your promotion allowance.

Add 4 extra promotions for £25 on any plan. Extra packs don’t add publishing channels.

The phone assistant, website chat and newsletters are new: I set each one up with you when you join. Facebook and Instagram publishing switches on once Meta approves Waymark’s account.

Compare all three plans →

Straight answers

What’s the catch with seeing my website for free?

There isn’t one. I build it before our 20-minute call so you can see what you’d be buying. If you don’t want it, you owe nothing.

Do I own my website and domain?

Yes, from your first payment. The website is yours and the domain is in your name.

Can I leave, and is there an exit fee?

There’s no exit fee. Website and Google care have a 12-month minimum; leave early and the remaining care fees are due. After that, a month’s notice. Your website comes with you once everything owed is paid.

Why is there a twelve-month minimum?

To spread the cost of building and caring for your website, with no setup fee. Leave early and the remaining care fees are due. After twelve months, care runs monthly with a month’s notice.

Can I update my pub’s website myself?

Use Compass, or text, WhatsApp or email me. Ordinary website changes are included and done within 24 hours.

Will a new website put my pub first on Google?

Not by itself. Nobody can guarantee first place. I work on the things that help people find your pub; Google decides where you appear.

What if you get hit by a bus?

It’s me, one person. Your website is plain files on Cloudflare, backed up off-site every week, and you own it. It doesn’t need me to stay up.

Is a Facebook page enough, or does my pub need a website?

Facebook is useful for people who already follow you. Your own website gives everyone one place to find your menu, opening hours, directions and contact details.

Does my website need a cookie banner?

Your standard website uses Fathom’s cookie-free visit counting, so it doesn’t need a banner for that. Visitors can switch counting off. Added tools are checked separately.

Ask James a question